Country Club OS crest For general managers & club owners

The operating system
your club runs on.

Golf, dining, the Pro Shop, events, tennis, membership, and grounds — one platform, one source of truth, with an ambient AI intelligence woven through all of it.

Your members, your data, your money — flat pricing, no per-transaction fees.

Innovation without limits.

Most software is bought finished. Country Club OS starts as a seed and grows alongside the club — a Technology & Innovation Partnership that continuously evolves around the way your club operates, adding new value month after month.

Every day at your club

Your club already knows the answers.
Your software just can't see them.

Tee times, food orders, reservations, phone calls, course conditions, member spending — your club throws off thousands of signals a day. Almost none of them are connected, so the insight vanishes the moment it's created.

Tee Times
Food & Beverage
Reservations
Phone Calls
Course Conditions
Member Spending
Pro Shop Sales
Cart GPS & Pace
Lessons & Clinics
Event RSVPs
Member Check-Ins
Reviews & Feedback

Every department knows its piece.
Nobody sees the whole club.

One brain

With Country Club OS, every part of the club is wired to the same intelligence.

Golf ops, dining, retail, membership, events, the phone, and the grounds — every part of the club draws from one source of truth. Change something once, and the whole club already knows.

Meet the AI

One ambient AI intelligence.

It sees the whole club — and helps in every department.

Chip, the AI caddy
Chip · “Driver here — aim left of the bunker, the wind’s helping. 285 to carry it clean.”
The AI Caddy

Chip

A tour caddy on the bag for every member, every round.

  • Wind- & distance-aware reads
  • Tap any spot for the number
  • Real strategy, every shot
Incoming · answered 24/7
Thorntree Country Club
Sandy, the AI Receptionist
The Front Desk

Sandy · AI Receptionist

Answers the phone in a natural voice — and never puts a member on hold.

  • Books tee times
  • Retires the overseas call center
Augie, the AI Superintendent
The Grounds Crew

Augie · AI Superintendent

Reads the weather and writes the crew’s plan before they clock in.

  • Mow greens 0.110″
  • Skip zones 4–7 · rain 6pm
Marshall, the AI Chief of Staff
The Front Office

Marshall · AI Chief of Staff

The GM’s personal AI assistant — it forecasts revenue at risk, flags the members about to churn, recovers revenue before it walks out the door, and hands the GM one-click decisions to approve. It supports the GM. It never replaces them.

  • Revenue at risk, forecast
  • Churn flagged early
  • One-click decisions to approve
Chip, the AI Caddy
The AI Caddy

Chip

Chip learned the game the old way — caddying summers as a kid, reading greens before he was old enough to drive, looping for club champions and weekend hackers alike. Four decades on the bag taught him what no yardage book holds: how the wind really moves through the trees on the back nine, which pin is a sucker, when to tell a member to lay up — and when to hand them the driver and mean it.

Now all of that lives in every member’s pocket. Chip has walked every hole on your course — the slopes, the prevailing wind, the smart miss on every approach. He never gets tired, never gives a read he doesn’t believe, and never makes you feel like you should’ve known. Step to any shot, tap where your ball sits, and Chip calls it — the number, the club, the line — same as if he were standing right there on your bag.

He’s seen every kind of round. He’s pulling for yours.

Meet your AI team

Four AI staff who never clock out.

One intelligence, four personalities — each an expert in their part of the club, working alongside your people around the clock.

Chip, the AI Caddy
Chip
The AI Caddy

A tour caddy in every member’s pocket — reads the hole, the wind, and the distance, and calls the shot on every hole, every round.

Sandy, the AI Receptionist
Sandy
The AI Receptionist

Answers every call in a natural voice, 24/7 — and never sends a member to voicemail. Books tee times, dining reservations, lessons, and events while the front desk sleeps.

Marshall, the AI Chief of Staff
Marshall
The AI Chief of Staff

The GM’s right hand — forecasts revenue at risk, flags members about to churn, recovers the revenue, and hands the GM one-click decisions every morning.

Augie, the AI Superintendent
Augie
The AI Superintendent

Watches the grounds around the clock — turf, irrigation, agronomy, and weather. He writes the crew’s plan before they clock in.

They share one brain and one source of truth — so the caddy, the front desk, the grounds, and the front office are always working from the same playbook.

The platform

Not a stack of software modules — the way the club runs when everything works as one.

A glowing strategy line across the fairway

Every member has a caddie in their pocket.

Chip reads the hole, the wind, and the distance — and calls the shot. Every hole, every round.

First tee at dawn

Book a tee time in three taps.

Live availability, member tiers, and pace-of-play — from the app, the phone, or the front desk.

Clubhouse dining

Order from anywhere. Delivered to any hole.

The grill, the patio, the beverage cart — one menu, one account, straight to the kitchen.

A player reading a putt

Run the tournament. Watch it go live.

Sign-ups, flights, and a leaderboard the whole field follows from their phones in real time.

Country club terrace at dusk

Reward the members who show up.

Points across golf, dining, and the shop — and an AI that spots who's drifting before they ever resign.

Aerial of the country club estate

The whole club,
on one screen.

Golf, dining, events, membership, and the grounds — one source of truth, with intelligence woven through all of it.

One platform. One member profile. One AI.

A real product, today

The whole club, screen by screen.

The member's pocket caddie, the grounds crew's morning board, the beverage cart on the course, the kitchen line, and the staff command center — every part of the club, in one platform.

The Member App
Caddie · tee times · ordering · concierge
The Grounds Crew
Tasks · superintendent board · training
The Beverage Cart
On-course POS · orders · radio
The Pro Shop Counter
Today's brief · tee sheet · reservations · POS · cart barn
The Kitchen Display
New orders · preparing · out for delivery · live timers
The Kitchen Cost Tracker
Food cost · recipes · inventory · the AI ops analyst
The AI Superintendent
Augie, the AI Superintendent
Meet AugieThe AI Superintendent

Championship conditions begin with better information.

Country Club OS helps superintendents make faster, smarter decisions with AI-powered course intelligence.

It thinks

Pulls real weather and builds the crew's daily plan — mowing heights, fertilization windows, when to skip irrigation because rain is coming.

It sees

A living digital twin of all 18 holes — every green, bunker, fairway, and asset mapped, tracked, and trended over time.

It connects

The only grounds system wired straight to the member app — conditions, cart-path-only days, and closures reach members instantly.

It speaks the crew's language

A bilingual crew app puts the day's plan in the hands of every team member, plus predictive alerts on irrigation and equipment before it fails.

Today's plan · auto-generated
72°F, 8mph SW — mow greens to 0.110"
Skip zones 4–7 irrigation — 0.4" rain expected 6pm
Triplex #2 — hydraulic service due in 11 hrs
Hole 14 bunker firmness flagged by 3 members
Member app notified: cart-path-only, holes 1–5
The GM's AI Chief of Staff
Marshall, the AI Chief of Staff
Meet MarshallThe AI Chief of Staff

Give your GM an AI Chief of Staff.

Your General Manager's personal AI assistant — it watches the club around the clock, does the legwork, and hands the GM the decisions to make. The GM stays in command and looks brilliant. It forecasts what's at risk this week, recovers the revenue, and surfaces the next move — every figure computed from the club's own data, every morning, before the GM's had coffee.

The GM's AI Chief of Staff — Revenue at Risk, Recovered by AI, and Decisions Waiting, with a one-click morning briefing, the money the AI is tracking, and the GM Scorecard
The GM's AI Chief of Staff · revenue at risk, recovered by AI, decisions waiting — and a morning briefing the GM approves in one click
01 · It forecasts

Revenue at risk, this week

Open prime tee times, members trending to churn, events under minimum, past-due dues — every number computed from real club data, not a generic dashboard. The week's exposure, surfaced before it costs you.

02 · It recovers

Revenue, and it credits itself

"Recovered by AI" is the real sum of AI actions — speed-to-lead text-backs, win-backs, tee-alert backfills. The platform doesn't just flag the problem; it does the work and shows leadership the dollars it brought back.

03 · It decides

One-click Approve that executes

Decisions waiting, each with the next move drafted. Approve the win-back and it actually runs — drafting and queuing the personalized "come back" text to the exact at-risk members. You approve; it ships.

One approve, and the whole operation moves.

Task Dispatch turns a decision into action across the club. Say it in plain words — or fan one goal out to every station at once — and the AI routes the work to the right team, marks it done, and closes the loop back to the GM.

  • Grounds & Superintendent
  • Cart Barn
  • Kitchen
  • Pro Shop
  • Tennis & Pickleball
  • Aquatics
  • Beverage Cart
Task Dispatch — route a task to any station in one click, fanning work out across grounds, cart barn, kitchen, pro shop, tennis and aquatics
Task Dispatch · route a job to any station — or run a play and fan one goal across the whole club at once
The money the AI is tracking and the GM Scorecard — is the club getting better, quarter over quarter
Money the AI is tracking, closeup — plus the GM Scorecard answering the only question that matters: is the club getting better?

For the board

And the numbers don't just get reported.
They get read for you.

Beneath the morning briefing sits the full picture — revenue, spend, member behavior, and the season ahead, surfaced, explained, and ready for the board. Automatically.

Country Club OS executive command center — the whole club's month on one screen
Mission Control · the whole month on one screen — revenue, health score, and what the AI noticed
Revenue analytics — 12-month trend, revenue mix by center, year-over-year, revenue per member, A/R aging
Revenue, twelve months deep — trend, mix by profit center, year-over-year, per member, A/R aging
Board Analytics · the wall of statistics the board actually wants
Membership analytics — growth vs churn, at-risk accounts, new-member funnel
Membership, read in full — growth vs. churn, at-risk accounts, and the new-member funnel
Golf operations analytics — bookings by source over time, rounds played, utilization by day, pace of play
Golf ops — bookings by source over time, rounds played, utilization by day, pace of play
F&B, events and engagement analytics — F&B revenue, covers, average check, banquet pipeline, app adoption, AI receptionist
F&B, events & engagement — covers, average check, banquet pipeline, app adoption

No analyst to schedule. No dashboard to commission.
The platform already did the reading.

Training & Certification

The Club Academy.

Built-in training, certifications, and assessments for every department of the club. Help new hires get productive faster, reinforce standards, and ensure every team member understands how your club operates.

Country Club OS includes a learning academy for golf operations, food & beverage, membership, events, and club service. Create custom training programs, assign courses, track completion, and verify understanding through quizzes and certifications.

Pro shop staff fitting a member for a club

Pro Shop

Reading a member, fitting a club, and closing the sale — not just ringing it up.

Chef plating in the club kitchen

The Kitchen

Line discipline, plating standards, and running a banquet at volume without a miss.

Golf carts staged at the cart barn

Cart Barn & Course

Turning carts, on-course service, and the small details members always notice.

Concierge greeting a member at the front desk

Front of House

The greeting, the recovery, and the hospitality that makes the whole club feel like one.

Consistent training. Consistent standards.
Consistent member experiences.

The Member Desktop Portal

Most clubs give members a login.
You give them a private club online.

The phone app is the caddie in their pocket. The desktop portal is the membership itself — a members-only home for the marketplace, the community, the concierge, and the life of the club. The kind of belonging that makes the membership impossible to cancel.

Member Portal · live My Club — the member's private portal home: a personalized welcome, today at the club, the concierge, account balance, dining minimum, and the community feed
My Club · the member's private home — what's next, what's on today, the concierge, and the room they walk into first

A private marketplace

A members-only economy — clubs, wine, art, tickets and tee times, bought, sold, gifted and consigned among members they already trust. The club takes its cut, and members get a market no public listing can touch.

A business network

A vetted directory of the professionals in the membership — members do business with members. Request a warm intro to the attorney, the realtor, the cardiologist on the next fairway. The locker-room deal, made digital.

A real community

Not a notice board — a living feed of wins, welcomes, photos and memories, plus groups, a member directory, and a Find-a-Game matchmaker. The club's culture, online, between rounds.

A whole golf life

Handicap trend, scorecard history, the AI caddy's notes, the trophy case, and standing rivalries with the Nassau ledger running. Every member's golf story, told back to them.

An AI + human concierge

Ask the Club Concierge anything — book a celebration dinner, arrange a guest pass, plan a member trip — answered by AI, escalated to staff, and reciprocal-club travel built right in.

The emotional moat

Club Wrapped — a year-in-review of their rounds, their wins, the dinners and the people they made it with. The moment a member sees their year, the membership stops being a line item. It becomes theirs.

Inside the portal · the surfaces no tee-sheet vendor offers

A social network, a marketplace, a business network and a concierge — wrapped around the club. Soho-House-grade belonging — the kind of experience members renew for.

The whole platform

One platform. Every department.

Country Club OS connects golf operations, membership, dining, events, billing, maintenance, and club administration into a single operating platform. Open any department below and look inside.

Live tee sheet & online booking
Smart dynamic pricing by demand
Tee-time alerts & auto-match
Check-in & first-tee starter
Pace-of-play tracking
Tournaments & live leaderboards
Auto-flighting by handicap
Book-a-pro: lessons & fittings
Pro shop & retail store
AI Caddie Pro — real shot analysis
Priority early-access booking window
Tap-to-ball distance & lie read
Chip — your AI caddy
GPS yardages on every hole
Tap anywhere for the number
Order food & drinks to the hole
Live course conditions
Mobile scorecard & handicap
Tee times & instant alerts
Loyalty & rewards
Digital member card
Club news feed
The club podcast
Event tickets in your wallet
Compete — leaderboards & badges
Find a game & meet members
Your proactive personal concierge
Marketplace & members' network
Dining reservations
Charge to your member account
Beverage-cart ordering & POS
Banquet & catering pipeline
AI-drafted event proposals
Drag-and-drop floor-plan designer
Function sheets that build themselves
Contracts that sign themselves
Event ticketing on your own Stripe
Automated dues & billing
Member CRM & directory
F&B minimums tracking
Member statements & online pay
A/R aging the treasurer trusts
Gift cards, one balance everywhere
Daily revenue, reconciled
QuickBooks-friendly accounting
Committee & board portal
Weather-driven daily crew plan
A living digital twin of all 18 holes
Bilingual crew app & time clock
Irrigation & water management
Chemical & fertilizer compliance logs
Equipment & cart-barn tracking
Predictive maintenance alerts
Member-reported conditions
Conditions pushed to the app
AI marketing agent in your voice
Reviews & local SEO
Cookieless website analytics
Member surveys & NPS
The club podcast studio
Instant speed-to-lead text-back
AI phone receptionist, 24/7
AI website concierge
Books tee times & tables live
Answers from the club's own brain
Transfers to staff when needed
Every call logged & transcribed
Team scheduling & shifts
AI-graded staff training academy
Guided shift-close & tip-out
Club-wide alerts & comms
Executive command center
Board-ready reporting
Club leaderboards — round & season
Badges, earned automatically
Eagles, aces & streak milestones
Sponsored challenges (local-business $)
Closest-to-pin & long-drive contests
Member badge profiles
Find-a-Game matchmaker
Foursome-fill by handicap
Season standings & the club ladder
Member-to-member marketplace (club's cut)
Private members' business network
Premium membership tiers
AI Caddie Pro subscription
Priority tee-time access
Guest-pass engine
Lessons marketplace
AI golf travel club
In-cart pro-shop recommendations
Daily AI agenda — the day's to-do list
Club Health Score, one number
Churn-save radar — catch members before they leave
Member engagement scoring
AI event generator from member interests
Predictive F&B — prep the usual
Live pace & congestion
New-revenue dashboard
VIP moments — birthdays & milestones

One platform. One member profile. One AI. One bill.

Why it wins

Your members and your data stay yours.

The legacy vendors rent you a template and harvest your members for their own ad business. Country Club OS never does — your member data is the club's, never sold and never used to sell ads.

Your data stays yours

Members, spend, rounds, contact info — it stays the club's, never sold and never used to sell ads. Leave anytime and your data goes with you.

Flat pricing, no fees

One predictable bill. No per-transaction skim on every tee time, every drink, every gift card. The money your members spend stays in the club's account.

New revenue, built in

On-course F&B ordering, pro-shop e-commerce, and loyalty that drives repeat spend — revenue lines the old stack never opened for you.

Solutions

Three solutions. One modern club.

Country Club OS runs the operations of the club. AI Club Intelligence adds the AI workforce — forecasting, churn, recovery, and decisions across every department. Member Experience gives members a private club online. Deploy any one on its own, or stack all three into one platform.

The operating system

Country Club OS

The operations that run the club — one platform, one member profile, one bill.

  • Golf Operations — tee sheet, dynamic pricing, tournaments, lessons, pace
  • F&B & Events — dining, catering, banquets, beverage cart, ticketing
  • Membership & Billing — dues, minimums, statements, A/R, gift cards
  • The base member app — website, booking, dining, ordering, loyalty
$10,000/mo
Book a walkthrough
The intelligence layer

AI Club Intelligence

The multiplier — one AI workforce injected into every department. Not a chatbot. A team.

  • AI Chief of Staff — forecasting, churn, recovery, decisions
  • AI Concierge & Receptionist — website chat + 24/7 phone
  • Chip, the AI Caddy — strategy, club & hazard reads, GPS
  • AI Superintendent — daily grounds recommendations
  • AI Marketing Agent — email, social, campaigns in your voice
  • Task Dispatch — work routed to the right team, tracked to done
+$5,000/mo
Talk to us
The private club online · sells on its own

Member Experience

The desktop member portal — a members-only home that makes the membership impossible to cancel.

Layers on top of the software the club already runs — we API-connect to your tee sheet and billing for the operational pieces, while the community layer (marketplace, member business network, social, Find-a-Game, concierge, Club Wrapped) runs on nothing more than an imported member roster.

  • Private marketplace — buy, sell, gift & consign, member to member
  • Member business network — a vetted directory, warm intros
  • Community feed — photos, groups, wins, the life of the club
  • Find-a-Game matchmaker — never play, or dine, alone
  • AI concierge — book, arrange, plan — answered, then escalated
  • Club Wrapped — the year-in-review that turns members into believers
$5,000/mo · standalone or as a module
Talk to us

Deploy any one on its own, or stack all three — the complete platform runs about $20,000/mo.

Concierge services

Beyond Software

Country Club OS is the operational foundation of the club. When specialized expertise is needed, we can also assist with professional media production and club security initiatives through trusted partners.

Photography & Video Production

Professional visual media that helps showcase the club, attract new members, support tournaments, and elevate the club's brand.

  • Drone course flyovers
  • Professional photography
  • Membership recruitment videos
  • Clubhouse showcase videos
  • Tournament coverage
  • Event photography
  • Website media packages

Security & Access Control

Modern surveillance and access control solutions for clubhouses, maintenance facilities, gates, parking areas, and member spaces.

  • Camera systems
  • Access control systems
  • Gate security
  • Parking lot monitoring
  • Clubhouse surveillance
  • Security assessments

Software That Evolves With You

We start by auditing how your club actually runs, then shape Country Club OS around it — and keep refining it as your needs change. Not off-the-shelf software you adapt to; a living platform that adapts to you.

  • Workflow audit & discovery
  • Configured to your operations
  • Continuous improvements over time
  • Custom features as needs arise
  • Evolves as the club grows
  • A long-term build partner

One Partner. Focused Expertise.

Country Club OS provides a single operational platform for the club, while also supporting select initiatives through trusted partners in photography & video production and security & access control. We focus on the services we know well and partner with specialists when additional expertise is required.

See it live

Explore the platform.

Open any surface below to see how Country Club OS connects members, staff, operations, maintenance, and leadership in one system.

The team

Real specialists behind every club.

Country Club OS isn't a faceless software vendor — it's a focused team you can call by name, each an expert in the part of the club they serve.

Todd LichtenwalterTL
Todd Lichtenwalter
Founder & Lead Architect
Leads platform architecture, product innovation, and strategic technology initiatives across Country Club OS.
Gerry BurrGB
Gerry Burr
Director of Club Relations
Guides club leadership through discovery, planning, and long-term partnership.
Earle JonesEJ
Earle Jones
Director of Club Growth & Strategic Partnerships
Connects club leadership, industry partners, and golf organizations to drive growth.
Gerald JonesGJ
Gerald Jones
Director of Media & Member Engagement
Leads video production, content, marketing, and member communications.
Ryan BurrRB
Ryan Burr
Director of Security Systems
Access control, surveillance and camera systems, network security, and on-site infrastructure.
Jeff HargroveJH
Jeff Hargrove
Chef & Director of Food & Beverage Solutions
Advises on Kitchen OS, inventory, service workflows, bar operations, and F&B performance.
Craig DvorakCD
Craig Dvorak
Director of Landscaping & Grounds Beautification
Decades of municipal parks experience in landscaping, planning, and property beautification.

Stop managing software. Start managing the club.

Country Club OS replaces disconnected systems with one platform designed around how clubs actually operate.